A lot of Pakistani women are facing issue with western wear as it is high in need but they cannot find the fits according to their limits i.e., the fits are too tight or short that their family don’t allow them to wear it and go outside and they also feel uncomfortable wearing it. Another main reason is the designs are too fitted and smaller in size that average Pakistani women is unable to wear it as the size large is small for them as the physique are a bit bulky. So we designed garments with different cutline to make I modern and comfy for our Pakistani women to enhance their wardrobe and feel comfy.
A lot of Pakistani women are facing issue with western wear as it is high in need but they cannot find the fits according to their limits i.e., the fits are too tight or short that their family don’t allow them to wear it and go outside and they also feel uncomfortable wearing it. Another main reason is the designs are too fitted and smaller in size that average Pakistani women is unable to wear it as the size large is small for them as the physique are a bit bulky. So we designed garments with different cutline to make I modern and comfy for our Pakistani women to enhance their wardrobe and feel comfy.
The idea for this brand hit me when I was in university and I found difficulty finding western fits with long lengths and comfort which are also modest and body covering, after a lot of research all I could find where extra fitted garments which most of Pakistani women would never wear so this motivated me to start my own business for my beautiful Pakistani sisters to enhance their modest fits wardrobe with me.